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Email Marketing Software

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Compare the Top Email Marketing Software of 2020

Lô đề sốCompare the best Email Marketing software currently available using the table below.

  • 1

    PoliteMail Software

    Gain Outlook email intelligence, not overload. To measure and improve internal Outlook email broadcasts to employees, corporate communicators send PoliteMail. PoliteMail Software adds email analytics, responsive HTML design, and list management tools to the enterprise email program you already know how to use, Microsoft Outlook and Exchange. PoliteMail makes it easy to create impressive, highly readable corporate communications, with advanced analytics to enable you to discover the email employees actually read, with key metrics to help you improve results over time.

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  • 2

    1Point Interactive, LLC.

    Lô đề số 1PointMail, a cloud-based email marketing solution, allows users to improve their email marketing return on investment (ROI). With 1PointMail, users can optimize marketing campaigns, manage lists, track campaign results in real time, and enhance email deliverability. 1PointMail allows users to upload lists, create newsletter templates, and send dedicated messages to their customers. 1PointMail also enables users to create sub-accounts for multiple users and customize them by giving them assignment permissions.

    Starting Price: $49.00/month Partner badge
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  • 3

    Lô đề sốAMD Telecom

    Routee is an intelligent omnichannel communication platform (CPaaS) offering advanced Web and API automation for all industries worldwide. Powered by AMD Telecom’s robust infrastructure, Routee's services enable businesses to optimize their marketing & business processes. -SMS Marketing: tailor-made messages based on customers' individual preferences -Email Marketing: personalized newsletters & email campaigns based on an audience's behavioral data -Transactional Email: automated emails to customers on important data regarding their transactions -Marketing Automation: rich forms & customer data capture, automation of repetitive marketing tasks, and tracking of marketing campaigns -Two Factor Authentication: a second layer of security with fallback through SMS, Voice, Viber & Missed Call -Cloud IVR: multilingual capabilities, turning speech into text, & text to human-sounding speech -Push Notification: personalized web & mobile push notifications, based on segmentation and user

    Starting Price: $0.01 one-time fee Partner badge
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  • 4

    Lô đề sốSharpSpring

    SharpSpring is a comprehensive marketing automation platform with robust features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition, is the easiest company to work with and the easiest platform to use. Marketing agencies should inquire about SharpSpring's special partner program.

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  • 5


    Lô đề số MoonMail is an Email Marketing Software Platform to send Email Marketing Newsletters. So simple to use that your grandma could do it. With MoonMail you can easily create and design successful email marketing campaigns. MoonMail provides a comfortable and clean way to analyze your success and performance through clear metrics, reports, and statistics. MoonMail allows you: * Customize and adapt your message using our Template Library * Create your custom design with our easy-to-use drag and drop template engine * Add images, social media icons, and logos with just one click * Monitor and track your performance and analyze the success of your campaigns in MoonMail's Dashboard. * Compare data from your previous campaigns * Choose a multilingual dashboard, enabling you to understand your results better.

    Starting Price: $23.99 /mo
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  • 6
    User.com Icon



    User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free 14 day trial now at User.com →

    Starting Price: $49.00/month
  • 7
    ClickPoint Icon


    ClickPoint Software

    ClickPoint helps salespeople by automating the complex sales follow up process. ClickPoint takes the guesswork out of who to call, when to call, email, or send text messages. With guided selling and automated lead prioritization, your salespeople will more efficiently work their leads, with less complexity, helping them to win more deals. ClickPoint includes efficiency tools like; local presence dialing to reach and identify 60% more sales opportunities, with automated text SMS, and email nurture to reach customers at the right time in their buying journey. ClickPointwill also help your marketing team by capturing and intelligently routing and prioritizing all web leads and phone calls. With ClickPoint, your team can handle thousands of leads with ease, ensuring you get maximum ROI from every prospect by enforcing customer outreach and sales followup.

    Starting Price: $55.00/month/user
  • 8
    Kangaroo Rewards Icon

    Kangaroo Rewards

    Kangaroo Rewards

    Maximize customer relationships and not just transactions, with Kangaroo Rewards loyalty marketing program. A completely white-label solution, enabling businesses to engage customers via personalized offers and rewards, automated marketing, digital gift cards, custom omnichannel experience and branded app. Kangaroo Rewards offers in-depth reporting to monitor and adjust your program based on your customer behavior and trends. Providing you with the power to increase sales and customer engagement. To ensure program success, a loyalty specialist is assigned to each account to train and assist in the set-up of your loyalty rewards program. At Kangaroo, customer loyalty is more than just a program, it’s our business model. Our loyalty platform integrates perfectly with Lightspeed POS systems (Lightspeed Retail, Lightspeed iPad app, and Lightspeed Ecom), Shopify, Magento and Woo Commerce. Kangaroo is available worldwide in English, French, Spanish & Portuguese.

    Starting Price: $79/month Partner badge
  • 9
    Hippo Video Icon

    Hippo Video

    Lyceum Technologies

    Hippo Video is a next-gen video marketing platform for business. Hippo Video brings in-video & hyper video personalization to sales outreach & marketing automation workflows. Hippo Video has custom workflows for marketing, email campaign, sales, and customer support processes. Hippo Video is the one-stop solution for everything video that delivers deep user insights to bring in more qualified leads and close more sales deals. More than 5000+ businesses worldwide use Hippo Video for their business video needs.

    Starting Price: $10.00/month/user
  • 10
    DropTrack Icon



    Lô đề số DropTrack is a software tool that helps record labels, independent artists, and producers organize and promote their music. We get your music heard by industry influencers including global DJs, bloggers, record labels, radio stations, music supervisors, and playlist curators. DropTrack provides real-time feedback and analytics on who listened to your music, when and where.

    Starting Price: $19.00/month
  • 11
    VipeCloud Icon



    VipeCloud is an all-in-one sales and marketing customer relationship management (CRM) solution designed to help small to midsize businesses streamline marketing operations and track sales. Key features include lead generation, prioritization, social sharing, multi-channel communication, engagement analytics, and autoresponder. VipeCloud brings with it the support you need to acquire more customers. With email marketing, marketing automation, and a sales CRM all in one easy to use app, you and your team will rapidly accelerate your growth. Empower your sales team to prioritize the hottest leads with workflow automation and lead scoring. Grow your sales with a simple marketing-to-sales hand-off. Rest easy knowing our industry-leading US-based support team has your back every step of the way.

    Starting Price: $20.00/month/user
  • 12
    Gammadyne Mailer Icon

    Gammadyne Mailer

    Gammadyne Corporation

    Gammadyne Mailer is essential Windows software for automating a business's email marketing. Email services are prohibitively expensive for a large mailing list. With Gammadyne Mailer, you can install it and send as many emails as you wish. There is only a recurring fee if you wish to track opens and clicks. But even that is inexpensive, and you are not required to track the entire mailing list. By utilizing your website's mail server, or renting a cheap server, you can save a fortune. For over 21 years, Gammadyne Mailer has been helping businesses grow. No email marketing effort should be without it!

    Starting Price: $130.00/one-time
  • 13
    emfluence Marketing Platform Icon

    emfluence Marketing Platform


    Lô đề số The emfluence Marketing Platform is so intuitive, you'll swear it was built just for you. We believe that usability is as important as functionality. That’s why we’ve focused the emfluence Marketing Platform’s features around what’s really important: helping digital marketers like you accomplish your goals every day. Whether you’re launching your own digital campaigns, managing a brand across a network of franchises, or creating campaigns for your book of business, you can leverage the emfluence Marketing Platform for: • Marketing Automation • Drag & Drop Email Marketing • Marketing Calendar • Social Media Management • Surveys • Landing Pages • Form Builders • Automated Reporting • Website Tracking • Light Boxes and Modals • Variable Content & Personalization The emfluence Marketing Platform offers integrations to Microsoft Dynamics, and Salesforce, as well integrations to Zapier and an Open API.

    Starting Price: $700/month
  • 14
    Dolibarr ERP CRM Icon

    Dolibarr ERP CRM


    Dolibarr is a software company based in France that was founded in 2003 and offers a software product called Dolibarr ERP CRM. Pricing starts at 0. Dolibarr ERP CRM offers training via documentation, and in person sessions. Dolibarr ERP CRM is CRM software, and includes features such as customer surveys, mailing list management, subscriber management, template management, and WYSIWYG email editor. Dolibarr ERP CRM offers business hours support, and online support. Dolibarr ERP CRM offers a free version, and free trial. Dolibarr ERP CRM is available as SaaS, Windows, Mac, Linux, iPhone, iPad, and Android software. Some alternative products to Dolibarr ERP CRM include Armatic, Waste & Recycling One, and NetSuite.

    Starting Price: 0
  • 15
    Crossware Mail Signature Icon

    Crossware Mail Signature

    Crossware Ltd

    Looking for a powerful tool that allows you to add consistent and compliant signatures, disclaimers and branding to every email leaving your company? Our award-winning tool, Crossware Mail Signature, is the solution for you. Features: - Add logos, graphics, ad banners, social media icons, Active Directory fields, disclaimers and text to your email headers and footers. - Apply your signatures when, where and how you want with powerful rules. - Signatures on every device and email client. - Control every part of your signature, with separately controlled blocks. - Visual / HTML code editor - Preview signatures in real time, based on recipients and senders. - View signatures in Outlook & see your signatures in Sent Items. - Intelligent and dynamic signature application - Choose your Microsoft Datacenter to deploy into - Edit anywhere with our browser-based editor Find out what makes us the world leading signature solution - start your Free Trial now

    Starting Price: $0.55 USD / user / month
  • 16
    Go4Clients Icon



    Automate customer engagement with our Drips technology. Go4Clients latest Drips feature uses a combination of SMS, Voice, Email, and Mobile Landing Pages to interact with your customers. Map out the customer journey and let consumers flow down your sales funnel automatically. Trigger messages with different channels based on a user's actions or no actions.

    Starting Price: $50 per month
  • 17


    UNLOC Ltd.

    CXONCLOUD is a B2B SaaS built to create, manage & measure the end-end customer experience in simple clicks. One solution that offers unlimited customer feedback, booking, loyalty, awards, rewards, referral marketing, email automation and helps businesses deliver a consistent seamless experience on all customer touchpoints. CXONCLOUD not only improves search but also simplifies customer engagement may it be a booking or feedback. It understands customer sentiments, immediately acknowledges customer concerns automatically & alert the impending negative word of mouth. The all-in-one app automatically measures the loyalty factor of customers & has readymade loyalty campaigns to engage customers on email & social media. The inbuilt referral marketing campaigns can help small business get new referrals from existing loyal customers in simple clicks. The loyal customers can be rewarded with promo codes & QR codes with automatic list generations & rewards management modules.

    Starting Price: $39.00/month
  • 18
    Bloom Intelligence Icon

    Bloom Intelligence

    Lô đề sốBloom Intelligence

    Lô đề số WiFi marketing and customer analytics software as a service platform for restaurant and retail locations. With Bloom, automated WiFi marketing becomes easier than ever. Passively collect detailed customer profiles for segmented, personalized marketing, and customer analytics even they don't log into your WiFi. Improve online ratings, identify churning customers, create loyalty programs, and create automated email marketing campaigns. Detailed ROI reports on every campaign. White glove customer support and training for WiFi marketing.

    Starting Price: $35 per month
  • 19
    Mailchimp Icon



    Lô đề số Built to help you grow your own way. We know what it’s like to start small with big ideas. That’s why we support millions of customers across every stage of their own business journeys. Bring your audience data, marketing channels, and insights together so you can reach your goals faster. With Mailchimp, you can promote your business across email, social, landing pages, postcards, and more — all from a single platform. No matter your business type or experience level, we have features to help you understand your audience, reach them when it matters most, and get better as you go. Our marketing CRM helps you collect data about your contacts and turn those insights into action. With a holistic view of your audience, you can learn what they like and create campaigns that feel like conversations. We’ll help you get up and running with pre-built templates, ready-made segments, and 1-click automations. With our intuitive design tools, it’s easy to create beautiful campaigns.

    Starting Price: $9.99 per month
  • 20
    SendX Icon


    Lô đề sốSendX, Inc.

    Lô đề số SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. Pricing: - Start with 14 days free trial (no credit card required). - Pricing starts at $9.99/month Key Features & Benefits: - Send Unlimited Email Campaigns - Build Your Email List with forms and pop-ups - Powerful Automation Tools - Design with Drag & Drop Email Editor (no coding required) - Best Of Breed Email Deliverability (get emails delivered in the primary inbox) - Free Migration Service (we will migrate your email marketing account from any ESP for free) - 14 days Free Trial (no credit card required, instant setup)

    Starting Price: $9.99/month
  • 21
    Zoho Campaigns Icon

    Zoho Campaigns


    Zoho Campaigns is an email marketing automation software for small and medium-sized business (SMBs). Developed by Zoho Corporation, Zoho Campaigns enables you to easily send email campaigns, view and share reports with your team, and organize your entire subscriber data from anywhere, at any time. By integrating Zoho Campaigns into your business, you can fully engage with your audience, build lasting relationships with your customers, and improve your brand identity.

    Starting Price: $5.00/month
  • 22
    Sendinblue Icon



    Lô đề số SendinBlue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. What makes us different? SendinBlue is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Happy Sending!

    Starting Price: 19€ per month
  • 23
    GetResponse Icon


    Lô đề sốGetResponse

    GetResponse is an all-in-one online marketing platform built to help businesses grow. Trusted by over 350,000 customers, GetResponse combines email marketing and online campaign management tools in one solid platform to help companies boost sales, maximize ROI, and succeed in online marketing. GetResponse is available in four different plans to suit the needs and requirements of businesses.

    Starting Price: $15.00/month/user
  • 24
    HubSpot Marketing Hub Icon

    HubSpot Marketing Hub


    Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.

    Starting Price: $50 per month
  • 25
    ActiveCampaign Icon


    Lô đề sốActiveCampaign

    Lô đề số Identify the specific needs of you contact and deliver the right message with ActiveCampaign. ActiveCampaign combines email marketing, marketing automation, and sales CRM in one easy to use platform to help businesses convert contacts from visitors, to leads, to customers, and advocates. It offers a wealth of features to enable businesses to send targeted campaigns, engage contacts, automatically nurture, advance, and close on deals, and so much more.

    Starting Price: $49.00/one-time
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What Exactly Is Email Marketing Software?

Lô đề sốEmail marketing is one of the best ways to market in the modern age. If you only look at popularity alone, it’s certainly the top choice and probably the most widespread marketing technique ever used in history. However, that doesn’t really explain what email marketing is or how you can use it to get your products and services ahead of the competition. To help you get started, here’s the breakdown.

Lô đề sốIt can be convenient to think of email marketing as physical mail where you don’t have to pay for fees, stamps, envelopes, or printing costs. Just like with traditional mail, email marketing helps you connect with customers in the comfort of their own homes. However, email has the added benefit of being able to reach customers wherever they are. After all, most people have phones with constant internet connections, allowing you to reach them any time of day and no matter where they are.

Lô đề sốOne other major difference between the two that comes down as a benefit for email is trackability. When you send an envelope in the mail, you can’t really get a lot of data from what happens after that. A lot of it comes down to crossing your fingers and hoping that the recipients take advantage of the offers you sent. With email, you know exactly what happens with the digital information you send. You can identify how common it is for users to click through the email and head to your site, plus you can identify exactly when and how they use the discounts and offers contained therein. This can allow you to make better email marketing campaigns in the future that build on your experience.

Lô đề sốIn order to organize your email marketing efficiently, you will need to make use of email marketing software. It can allow you sort through a vast amount of data, make complicated changes with a few short clicks, and automate a lot of processes that you would have to otherwise do manually. Once the emails have been sent, email marketing software can also track how your emails are received, what users do with those emails, and how their responses to your emails change over time.

Here, you will learn about how email marketing software systems work and exactly what they can do for you. Once you have that information in hand, you will be better informed when it comes time to decide which software is best for your needs. We will be covering what email marketing software is, common functions of email marketing software, and key considerations to keep in mind.

In a general sense, email marketing software is designed to make, launch, then evaluate email marketing campaigns. They allow you to use email as your primary vector for addressing your audience. A successful email marketing campaign builds your leads and keeps your product and/or services firmly in the mind of the target audience. In particular, email marketing software automates some of the simple, repetitive parts of organizing an email campaign, allowing you to focus your valuable time and effort elsewhere.

What Are The Typical Features of Email Marketing Software?

Many email marketing programs have the following features:

  • Lead Capture - tracks, identifies, and catalogues lead information from a variety of sources, allowing you to use that data later.
  • Basic Segmentation - splits up and organizes your audience in a way that makes it easier to address each individual group and maximize marketing effectiveness.
  • Email Templates - saves frequently used formats so that you don’t have to waste time searching for the right choice every time.
  • Mass Email Delivery - provides the ability to send out emails to a massive group all at once.
  • Drip Email Delivery - allows you to send out emails later, rather than today, allowing you to schedule marketing campaigns weeks or months in advance. Drip email marketing also lets you follow up with your audience, keeping your brand at the front of their minds with perfectly timed emails.
  • Open and Click-through Rates - keeps track of how well individual email campaigns do with regards to the audience opening emails and then clicking on what is contained within.
  • Analytics - organizes and summarizes your data in a way that makes it easy to plan out future campaigns.

Ideas to Keep in Mind

How Your Audience Interacts With Your Brand

Lô đề sốOne of the first things you need to pay attention to is exactly what kind of mediums and devices your customers are using. In this day and age, there are so many different ways to check emails that you can’t expect everyone to be using a standard internet browser on a laptop or desktop. Now more than ever, you want to make sure that your emails are formatted so that they can be easily viewed on the go and at home. If possible, try to give your customers an easy way to integrate their engagement with your brand with their social media presence. Give them an easy way to share experiences on social media platforms about positive experiences with your products.

How Much Personalization You Want

Lô đề sốYou also want to make sure that you have a clear and consistent vision when it comes to personalization. At the simple end of the spectrum, you can just send out a monthly newsletter. For that, all you need is a simple system that can send out mass emails, probably with drip email functionality if you want to keep your audience engaged. If you want to take a more thorough approach with your audience, then consider a more powerful piece of software that allows you to send personalized emails based on past data. Strong segmentation tools are quite necessary if you want to do that.

How Much Integration Is Necessary

Lô đề sốNo marketing campaign stands on its own, so you need to make sure that your email marketing software can be integrated with your brand as it already exists. You don’t want to have to start the rest of your system from scratch when you could instead pick out a program that fits perfectly with what you already have. One of the easiest ways to do this is to get new software that has native integration with customer relationship management products. Plug-ins are another easy way to ensure that the different pieces of your business work together as seamlessly as possible.

How Your Business Will Change in the Future

You may think you only need a way to organize email campaigns right now, but if you plan on growing in the future, then it may be wise to examine other aspects of email marketing software as well. From social media integration to mobile marketing opportunities and marketing automation, there are many different tools that you may find yourself wishing you had in a future. Pay close attention to whether a piece of email marketing software is just a simple program for sending out emails or a powerful array of functions that can meet all your needs in the future.