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Lead Generation Software

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Compare the Top Lead Generation Software of 2020

Compare the best Lead Generation software currently available using the table below.

  • 1

    Lô đề sốSurvey Anyplace

    Discover why companies like Capgemini, Eneco, EDF, and Bare International, as well as many midsize consulting companies and agencies, use Survey Anyplace to create assessments that return personalized advice to your respondents in the final screen, through email, or in a branded PDF report.

    Starting Price: $59.00/month/user
    View Software
  • 2
    Brilliant Assessments Icon

    Brilliant Assessments

    Brilliant Assessments

    Lô đề số Brilliant Assessments empowers business users to build highly sophisticated, fully automated assessments for individuals, teams, or groups of any size. The software includes an MS Word Addin and beautiful Word templates to produce the highest quality detailed feedback and group reports without the need for any IT assistance. All scoring, rating, and benchmarking is automated and can be multidimensional to handle the most complex of requirements. Not one formula to build and maintain! Charts include bar, column, donut, gauge, line, bar on bar, spider, polar, area, and pie charts. They are simple to include and customize using the merge manager. Cohort (group) reports can be used to report on any combination of responses, one respondent's responses over time, team reports, and 360s.

  • 3
    User.com Icon



    User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free 14 day trial now at User.com →

    Starting Price: $49.00/month
  • 4
    LiveCall Icon



    LiveCall is the most effective way to turn potential customers into qualified sales calls from 6+ touchpoints. Engaging website visitors when they’re hottest and turning them into instant or scheduled calls. Whether you’ve got a sales call center or a small inside sales team, Gain more inbound sales calls & higher revenue per call - via Widget, Forms, Lead Ads, Chatbot, mails, SMS and more. Take your call generation to the next level. LiveCall provides more than callback and call tracking. Our software give you everything you need to improve call generation, response time, sales results and efficiency of your team. Whether you’ve got a sales call center or a small inside sales team, LiveCall is the fastest and easiest way to get more qualified sales calls and drive conversion.

    Starting Price: $0.29 Partner badge
  • 5
    Aitarget Icon



    Aitarget has built an award-winning Advanced Automated Advertising Solution with the focus on achieving business-oriented results through creative automation on Facebook and YouTube. We connect your digital advertising spend with next-generation AI targeting technologies. Aitarget main focus is achieving business-oriented results through creative automation. We empower eCommerce with Creative SaaS by maximizing cost efficiencies.

    Starting Price: $2500.00/month
  • 6
    OptiMonk Icon



    Lô đề số OptiMonk is a conversion optimization tool that turns your traffic into sales. It allows you to create, personalize and launch popups, sidebars, notification bars, and fullscreen messages, without coding. With OptiMonk, you'll earn more. Here’s how: ✔ Capture more subscribers Make less engaged visitors sign up to your email/Messenger list & convert them into sales later. ✔ Reduce cart abandonment Detect if someone is about to leave without buying and prevent cart abandonment. ✔ Increase cart value Boost your avg. order value & generate larger purchases for the same amount of traffic. ✔ Promote special offers Turn new visitors into first-time buyers and existing customers into repeat buyers. ✔ Collect feedback Value your clients by asking feedback & improve the satisfaction rate after analyzing the answers. ✔ Facilitate social sharing Build and grow social communities, and reach your prospects through social media.

    Starting Price: $29.00/month
  • 7
    Revetize Icon



    Lô đề số Manage your SMS Marketing, Customer Loyalty Program, Referral Program, & Online Reviews in one platform. Revetize consolidates more than 5 different customer marketing softwares into 1. (For the price of 1) Use our omni channel drip campaign to send sms, email, voicemail and direct mail to your customers all in the same simple process.

  • 8
    emfluence Marketing Platform Icon

    emfluence Marketing Platform


    Lô đề số The emfluence Marketing Platform is so intuitive, you'll swear it was built just for you. We believe that usability is as important as functionality. That’s why we’ve focused the emfluence Marketing Platform’s features around what’s really important: helping digital marketers like you accomplish your goals every day. Whether you’re launching your own digital campaigns, managing a brand across a network of franchises, or creating campaigns for your book of business, you can leverage the emfluence Marketing Platform for: • Marketing Automation • Drag & Drop Email Marketing • Marketing Calendar • Social Media Management • Surveys • Landing Pages • Form Builders • Automated Reporting • Website Tracking • Light Boxes and Modals • Variable Content & Personalization The emfluence Marketing Platform offers integrations to Microsoft Dynamics, and Salesforce, as well integrations to Zapier and an Open API.

    Starting Price: $700/month
  • 9
    Outgrow Icon



    Lô đề số Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over a 300 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so its consistent with your brand and have your own interactive content ready in minutes.

    Starting Price: $14/month
  • 10
    Microsoft Dynamics 365 Icon

    Microsoft Dynamics 365


    Accelerate your business growth with Dynamics 365, the next generation of CRM and ERP applications. Unify your data. Get predictive insights. Achieve amazing results. Make smarter decisions. Take actions that drive your business. Find and build stronger relationships. Improve productivity and performance. Get a single view of customers. Find and nurture the right leads. Create connected customer experiences. Stay on top of market trends. Deliver positive customer experiences—faster. Optimize resources and help technicians be more efficient. Reduce operational costs. Redefine your traditional global financial management. Automate processes to increase efficiency. Decrease operational expenses and financial complexities. Move from reactive to predictive operations. Automate and simplify your manufacturing and supply chain management. Maximize the life of your assets. Unify your physical and digital commerce. Build brand loyalty through personal engagement. Exceed customer expectations.

    Starting Price: $190 per user per month
  • 11
    Elementor Icon



    The world's leading WordPress page builder. Control every aspect of your web design workflow from one place. Simple. Powerful. Flexible. Experience the power of 100% visual design. Build websites that load faster, and speed up the process of building them. The only complete design platform to offer pixel perfect design, yet produces 100% clean code. Take your design vision and turn it into a stunning custom-made website. Design forms visually, integrate them with your favorite marketing tools, and generate more traffic, leads & conversions. Thousands of developers have contributed to the Elementor open source project, building themes, add-ons, and products, further extending the functionality. Elementor was built for you. Designers, developers, marketers, and entrepreneurs. Create stunning landing pages, design a blog, customize your online store – everything is within reach!

    Starting Price: $49.00 per user per year
  • 12
    EngageBay Icon



    EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with a free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.

    Starting Price: $8.99 per user per month
  • 13
    CANDDi Icon


    Campaign and Digital Intelligence

    CANDDi is the most advanced visitor tracking tool on the market. Just like the other options out there we show you the companies who visit your site — but we're the only one that can also show you the individuals. Get alerted as soon as a high-value individual has been on your website, and see exactly which pages they've visited. That's how you can contact the right person directly, with a pitch that's specifically tailored to their interests. CANDDi's innovative platform is 100% compliant to data regulations. We only share an individual's personal data when it's gathered through one of our many GDPR-compliant data capture methods.

    Starting Price: £149/month
  • 14
    Autopilot Icon



    Autopilot is a marketing automation and customer journey software that enables businesses to acquire, nurture, and grow customers. With Autopilot, marketers and businesses can easily create personalized customer journeys, engage prospects on the right channel, automatically capture and grow leads, and track success throughout the journey. Autopilot is available for as low as $49 per month.

    Starting Price: $49 per month
  • 15
    ClickFunnels Icon



    ClickFunnels Is A Website And Sales Funnel Builder For Entrepreneurs. Yes, ClickFunnels was created so that entrepreneurs like you, who aren't programmers and who don't know how to code, can easily build beautiful pages inside of a sales funnel, to grow your company online! This is how it works: ​ - Guide your visitors step-by-step through the entire sales process (so they don’t get confused or LOST, and leave) - ​Point your customer straight to the ONE product or service they need most to help solve their problem ​- Follow-up with your visitors, even after they leave your page! Yes, ClickFunnels Gives You The Tools And Strategies You Need To Market, Sell, AND Deliver Your Products Online.

    Starting Price: $97.00 per month
  • 16
    Drift Icon



    In a world where instant and on-demand is the norm, your customers' expectations have never been higher — and companies that deliver fast, easy, and personalized buying experiences are the ones that will win. That's where Drift can help. The Drift platform combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can start conversations with future customers now, on their terms. There are over 50,000 businesses that use Drift today to generate more revenue, shrink sales cycles, and make buying easy.

  • 17
    Soleadify Icon



    Lô đề số Soleadify is the perfect tool to fuel B2B growth: Find targeted lists for your personalized outreach, powered by data you can’t find anywhere else. Unlike other tools, in Soleadify you can find small business owners, doctors, chefs, lawyers and basically any other profession you can think of. In a nutshell: business profiles and contact data for 35M+ companies in 100+ countries. From dentists to e-commerce stores, find businesses in hundreds of categories, and put your sales on autopilot. Soleadify is super easy to use: - Define your target niche more granularly than with any other tool - Limit searches to the specific City, Region, State or Country you're interested in - Choose local businesses, or multi-location companies. - Make sure you talk to the right contact person in your target market, by using the "job title" filter .. and tens of other filters to automate your prospecting! Leverage a database of 30M businesses, and grow your business with Soleadify!

  • 18
    OptinMonster Icon


    Awesome Motive

    Awesome Motive is a software business in the United States that publishes a software suite called OptinMonster. OptinMonster includes training via documentation. The OptinMonster product is SaaS software. OptinMonster offers a free trial. OptinMonster includes business hours support. OptinMonster is lead generation software, and includes features such as lead capture, lead segmentation, and prospecting tools. Alternative competitor software options to OptinMonster include SALESmanago, Marketo, and LeadGrabber Pro.

  • 19
    WebCEO Icon


    Web CEO

    Automate business marketing and dominate the niche with WebCEO, an SEO software tool suite. Intuitive and quick, WebCEO has an interface that allows users to access information on different campaigns and efforts. WebCEO integrates 19 online SEO tools that any SEO user needs for website audits and analysis, effective keyword niche research, safe link building, and more. WebCEO also features White-Label SEO tools that restrict or grant full access to the users' colleagues or clients.

    Starting Price: $39.00/month
  • 20
    Landbot.io Icon



    Chatbot Platform for your Lead Generation Strategies. Create lead generation strategies that engage and convert. Build personalized conversational chatbots for the ultimate user experience. With Landbot, it’s easy, beautiful and FREE. Create lead generation forms and integrate them with the tools you already use in just a few clicks. Engage potential customers, score leads, condition the messaging depending on the visitor’s choices using a beautiful, user-friendly editor. Send the information straight to your CRM without a single line of code. Take your data-scientist-hat off and analyze conversions step-by-step at a glance. Conversational websites, landing pages or forms let you make decisions based on real-time performance & customer journey flow. Push changes and improve your conversion rates with a couple of clicks.

    Starting Price: $30 per month
  • 21
    Plerdy Icon



    Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - PopUp smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they shopping cart abandonment. - SEO-alerts - tool that continuously analyses your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.

    Starting Price: 29$/month
  • 22
    Marketo Icon



    Lô đề số Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.

    Starting Price: $895 per month
  • 23
    Convertful Icon



    The all-in-one tool to convert your visitors into leads and sales. Any data you needed and automatically collect data. The part of the screen where the form should appear. Boost conversion by adding the eye-catching form animation effects. Adding classes and styling it with custom CSS, adding Retargeting Pixels JavaScript and others. Apart from Surveys and Quizzes, create any sequences you can imagine! Offer 3-4 up-sells in a row? Easily! Learn more about your visitors by showing on-site surveys. Make personalized on-site/email offers based on the answers. Create a sequence of screens, that asks questions and provides different results based on the answers. Offer a personalized, most relevant solution or Case Study for your visitors to skyrocket the sales. Break the standard 'show a form' pattern and increase conversion rates by prepending the form with an introductory yes/no question.

    Starting Price: $9.00 per month
  • 24
    Loyalty Reward Stamp Icon

    Loyalty Reward Stamp

    Lô đề sốLoyalty Reward Stamp

    We offer Loyalty Reward Program, Loyalty App, Mobile Loyalty, Text Message Marketing, Loyalty Cards, and Rewards Programs. Turn those paper punch cards into a robust and easy to use mobile app. We also offer simple and beautiful tablet loyalty programs for your counter. Our businesses attract new and keep their current customers coming back with mobile deals. Reward customers for sharing information and deals from your business on social media.

    Starting Price: $49.00/month
  • 25
    Episerver Icon



    Experiences that put your customers at the center of everything you do. Our platform helps you automatically create customer-centric experiences, with best-in-class CMS, robust commerce and advanced personalization. Great customer experiences start with a best-in-class content management system. Episerver’s CMS helps you quickly create new pages for any device. Add our artificial intelligence to guide customers on their journey with personalized content and recommendations. Today online buyers want more than a product catalog. They want helpful content, guides and reviews. Episerver solves this by combing our CMS with digital commerce and personalization. Add our artificial intelligence to help your customers find what they want even faster. We designed our platform to help you meet increasingly high customer expectations. Our integrated solutions enable you to understand your customers and automatically guide them to what they want.

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Lead Generation Software: What Does It Do?

Companies use lead generation software to power the assignment, segmentation, and capture of leads to shorten sales cycles and improve targeted marketing communication. Companies also use nurturing software to stay in touch with lead generations before they are ready to make a purchase. Numerous CRM systems (customer relationship management) provide nurturing and lead generation capabilities, while some vendors offer specific solutions for these jobs.

This guide includes the most commonly found features within lead generation systems, the kinds of buyers who will benefit most from using this software, and other considerations buyers might find useful when they’re choosing the kind of system they want.

Lô đề sốLeads are contacts such as businesses or individuals that can potentially become customers. Leads are often collected through multiple offline and online channels including:

Lô đề sốLead data is captured and distributed from online channels using lead generation software. A website visitor, for instance, could enter their e-mail address and their name in an online form to access certain content. CRM databases record their information and distribute it to a representative to keep track of.

On the other hand, lead nurturing softwareLô đề số streamlines and automates contacts with potential customers. If these potential customers get into the sales funnel by lead generation, lead nurturing will step in to help customers who are unsure about their readiness to buy and lead them through the sales funnel towards a purchase. Through the use of lead nurturing software, companies can stay in touch with their customers by keeping them interested in their content until they are ready to make a purchase.

Lô đề sốLead data can actually be quite basic, with information such as the number of employees, the name of the company, the company’s phone number, title, and name. When visitor analytics and traffic are used, more comprehensive data can be included in a lead’s profile, including pages the lead viewed, the referring website, and other pertinent information.

Once all of the customer information is captured, lead management software allows teams to track, score, and nurture leads efficiently to increase overall conversion and qualification rates.

Typical Features of a Lead Generation System

Applications vary based on which vendor a business owner chooses to buy from, but the following common features are included with most lead generation systems:

CRM Integration

Lô đề sốPotential customer data is stored and recorded automatically into a CRM database, where it can be used for various marketing campaigns based on leads’ behavior and interests.

Social Media Integration

Social media marketingLô đề số is widely used by companies as an important data source that can generate leads across many channels. LinkedIn and Twitter, two lead generation tools that are used to collect data, take it a step further to increase the quality and number of opportunities for sales representatives as well as deliver increased insights.

Customer Segmentation

Lô đề sốBehavior, including website path and type of content being downloaded, referral sources, such as paid advertising and organic searches, and demographics like company size and job title are all used to categorize leads. They are assigned to the correct sales representative for lead and evaluation scoring.

Customer Assignment

Lô đề sốThis functionality transfers leads to the correct representative inside the company based on user-defined filters and alerts the entire team whenever new leads are captured.

Lô đề sốCRM lead generation applications that use landing pages and online form creation tools make it simple to embed and design forms on websites to acquire information from leads.

Categories of Lead Gen Software Buyers/Users

Lô đề sốLead generation software can benefit almost any industry, from advertising agencies, software retailers, restaurants, and student loan providers. There are two categories of buyer segments:

  • B2C – These kinds of buyers directly sell their products to customers. B2C sales cycles, on average, are relatively short. Soon after their first interaction, leads quickly turn into buyers. For instance, someone could be looking for a new pair of shoes. That person will visit a couple of online stores to find the exact pair they’re looking for at the right price. They will make an immediate purchase after they find what they’re looking for. In situations where potential customers might not become buyers right off the bat, B2C lead nurturing software could offer discount coupons or attractive offers to lure them in.
  • B2B – These kinds of buyers sell their services and products to other companies instead of consumers. B2B purchases are made by several people or a buying committee as opposed to one person, which means that more promotion will be required in order to convert potential customers to buyers. Nurturing software and lead generation tools are used concurrently to lead potential consumers through the sales funnel. Many B2B companies are now utilizing sales intelligence software in order to enrich the contact data of potential customers.

Strategies for Selecting Lead Generation Software

There are a wide variety of lead generation applications to choose from. Selecting the best one to suit a particular company’s needs is dependent upon numerous factors, including the type of campaigns a business owner wishes to run, what channels they want to use to capture potential customers, and any other software needs that will assist them along the way.

Lô đề sốAfter a list is compiled with the above criteria in mind, the business owner will have to evaluate many different products in order to find the right one to suit their company’s needs. Software buyers were recently surveyed across many industries to decide the best strategies for choosing lead generation software. Some of the methods included preparing proposal requests, having a lawyer review agreements, and checking merchant references.

Once a product shortlist is created that includes the functionality a company needs, the above methods can be used to evaluate and locate the product that best suits the business owner’s needs.

Possible Issues and Benefits of Lead Generation Software

There are several benefits lead generation software offers:

  • Enhanced effectiveness – One of the key benefits of automation is to eliminate and reduce manual tasks, which saves staff a lot of time performing data entry and evaluating leads.
  • More precise data – Data entry errors are a thing of the past because potential customer data that is collected from web forms is synced automatically with a CRM instead of using various mediums to collect data and manually entering it into a database.
  • Shorter sales phases – Sales teams are alerted to new customers right away, which makes it easier for managers and reps to promptly contact leads and close sales quicker with the right information.

Companies that don’t understand how lead generation software could benefit them have the following problems:

  • No plans – Companies that don’t plan for the changing needs of their businesses may make bad software buying decisions.
  • No training – If employees aren’t trained properly on how to use all of the software’s features, they might miss out on lead capturing opportunities.
  • Landing pages that aren’t optimized – Online forms and landing pages that are designed poorly may leave potential customers unmotivated to make a purchase.